Our story and mission

Our mission is to empower people to take ownership of their drive. Using the power of nootropic adaptogens for work and play.

Fapjack was born from a simple idea: to create something that helps people feel more alive, connected, and confident in their everyday lives.

We’re a husband-and-wife team who bring very different strengths to the table. One of us has spent a career in business, building ideas into reality. The other has a background in science, with a passion for health and wellbeing. Together, we’ve blended that knowledge to create a brand that reflects both worlds: practical and ambitious, but also personal and human.

Like many couples, we’ve navigated life’s big changes — getting married, starting a family, balancing work and energy. Along the way, we realised how important it is to look after both mind and body. Supplements had always been part of that journey, but too often they felt dull, clinical, or inconvenient. We wanted something different. Something people would actually look forward to.

That’s how Fapjack started: a new kind of protein bar. Not just fuel for your body, but for your confidence, focus, and connection.

We designed two bars, each created with a purpose:

  • The Boosting Bar is for play — supporting intimacy, desire, and closeness.

  • The Brainfood Bar is for work — fuelling clarity, focus, and ambition.

Different goals, same foundation: performance. Whether it’s late nights or early mornings, personal life or professional life, our bars are here to help you feel like the best version of yourself.

Fapjack is about more than just nutrition. It’s about giving you the edge to show up fully — in work, in love, and in life.